Thursday, May 7, 2009

Porshe and VW will merge

While I had always intended to start a blog for Porsches I have photographed in San Diego, The impending merger of Porsche with Volkswagen is given me an extra incentive to move quickly. You can read about the impending merger by reading "Porsche and VW Move Closer to Uniting" by Nelson D. Schwartz appearing in the New York Times (free subscription required). The merger has been four years in the making. But there has been hesitation. Many brands lose their distinctiveness when merged with another auto company because their is a terrific incentive to share design talent to reduce costs. I actually think that Porsche could benefit from some new input in the design side of things. I don't like the newer moddles as much as like the classic modles.